The Accomplishments and Personality of Presidency Assignment

The Accomplishments and Personality of Presidency - Assignment Example Accomplishments from 1914 through 1918 In his reign, the Panama Canal legitimately opened. President Roosevelt ensured that the National Trade Commission instigated its tasks. He gave a state briefing on Lusitania sinking. President Roosevelt has chosen again for the Enlightened Presidential tag. As the president; he made sure that the U.S. National Park Service was made. Roosevelt offered to give aid in World War I effort by starting a Volunteer sector that was much criticized by Woodrow Wilson (Edmund, 2010).He removed his nomination in order to give back up to Hughes. President Woodrow Wilson gave out his 14 Point strategy for a long-lasting peace; a related plan for the formation of a worldwide political organization that was suggested by Teddy R when he was the President of the United States. Teddy R started the survey of Rio Duvida in the Amazons River later give the new name as Rio Roosevelt. Personality of Teddy Roosevelt The persona of Theodore Roosevelt is enduring. Roosevelt was and a vidly inquisitive child, who grew up to a vigorous young man, and eventually, an active ground-breaking as a politician. According to Theodore Roosevelt, features commendable in an individual entail steady hard work, devotion to family, discreet religious loyalty, and a good will to assist a neighbor. He, therefore, came to a conclusion that like character remains to be the very description of a man or woman. He was an asthmatic victim whereby he experienced a childhood whereby he was sick for many years.

Applied Ethics and Social Responsibility Essay Example for Free

Applied Ethics and Social Responsibility Essay 1) Why do you think Starbucks has been so concerned with social responsibility in its overall corporate strategy? â€Å"I think that Starbucks has been concerned with social responsibility in its overall corporate strategy because in the long run it affects the bottom line. By being socially responsible, the business is also showing that they care about more than their profits. Caring about more than just profits allows for greater employee commitment, investor loyalty, as well as higher customer satisfaction. Research has also shown that social responsibility and good business ethics contributes to higher profits. (Ferrell, Fraedrich, Ferrell, 2013)† 2) Is Starbucks unique in being able to provide a high level of benefits to its employees? â€Å"No, Starbucks is not unique in being able to provide a high level of benefits to its employees. Business ethics has become more important in the business world and it has been found that if a company is dedicated to taking care of its employees, the more dedicated the employees will be. If an employee sees that the company is acting and treats them in an ethical manner, the employee is more likely to act in an ethical manner. (Ferrell, Fraedrich, Ferrell, 2013)† 3) Do you think that Starbucks has grown rapidly because of its ethical and socially responsible activities or because it provides products and an environment that customers want? â€Å"I think that Starbucks has grown rapidly because it has combined a product and environment that people want with great business ethics and social responsibility. This combination has allowed the company to expand exponentially during a good economy and maintain in a bad economy. By being socially responsible and treating their employee’s right, the company has less of a turnover rate and in the long run has been able to avoid large layoffs and shutting down a large amount of stores. (Ferrell, Fraedrich, Ferrell, 2013)† 4) In what other ways does this case relate to the concepts that we have learned in the chapters so far? â€Å"This first chapter has shown that ethics is a big part of business. It can basically make or break a company. In the case of Starbucks, it has made them. They have based their business around social responsibility and ethics and have been able to maintain in an economy that has tanked because they treat their employees and customers right. According to our textbook, being ethical pays off with better employee performance, and higher employee honesty and integrity. (Ferrell, Fraedrich, Ferrell, 2013)† Bibliography Ferrell, O. C., Fraedrich, J., Ferrell, L. (2013). The Importance of Business Ethics. In O. C. Ferrell, J. Fraedrich, L. Ferrell, Business Ethics: Ethical Decision Making and Cases (pp. 17-22). Mason: South-Westen.

The Growing Market Of Organic Clothing

The Growing Market Of Organic Clothing This proposed research paper is based on the growing market of organic clothing in UK fashion and retail industry. The organic industry has started with the organic food because people are very much conscious about a healthy lifestyle. But now the consumers are concerned about the environment as well. So the organic industry has increased the range of products from food to gifts, clothing, accessories, skin care products, beauty products baby and maternity products. Now organic industry is becoming popular in high streets and retailers realised that the consumers are looking forward for the ethically sound fashion. Moreover government is very much concerned about the increasing UK landfill and they have launched a campaign for tackling the environmental impact of the current fashion culture. They want the retailers to make sustainable clothes where people can use and dispose it without damaging the environment. The cheap throwaway clothes are adding to the landfill because these clot hes are not eco friendly. So poisonous gases are emitting from these sites and harm the environment as well as living beings. Though people are aware about all these things, organic clothes are not able to compete with the other materials. The entrance of organic clothes is a new challenge for retailers, suppliers and also the designers. The cheap throwaway clothes are fewer prices compared to organic clothes. The main problem which is going to be discussed in this research is how sales of organic clothes are affected by cheap throwaway clothes and how we can make the organic clothing to an everyday reality? If cheaper clothes become the market leader, then organic clothing will not be there in the future market. So how organic industry can be the market leaders and make it affordable and fancy everyone with its designs and prices. To give a detailed explanation about these problems the researcher will assess the challenges facing by organic clothing industry shows the comparison of organic and other fabrics and also the benefits of organic clothing. This research involves the analysis of how cheap regular clothing affects organic clothing industry and environment, challenges facing by organic clothing and also the future of organic clothing industry in the competitive retail market. Below are the following aims of this research: Æ’ËÅ" Analysing the impact of cheap regular clothing industry over organic clothing industry. Æ’ËÅ" Consumer awareness about the benefits of buying organic clothes Æ’ËÅ" Analysis of sales prospects for organic clothing and its future to establish a sustainable market share. Æ’ËÅ" Environmental impact and the consequences on stakeholders due to cheap clothing market. Below listed are the objectives which are the main focus of this research and it depends on the above mentioned aims.  · Understanding the ethical fashion and the importance of biodegradable clothes.  · Production and the process involved in the manufacturing of organic clothing  · Consumer behaviour in fashion and retail industry  · Market of cheaper clothes affecting the growth of organic clothing industry.  · Better marketing strategy for easy penetration of organic clothing in to the fashion industry 2) Research Methodology This following section talks about the method which has been implemented for the purpose of conducting this research. Each methods and its performance will be described and also the reasons for using these methods and techniques. Towards the end of this research paper, restrictive weakness regarding the applied methods and techniques will be explained briefly. There are two methods of research and that is inductive and deductive. In inductive method general principles are building up from detailed observations. The deductive research approach is a method which is expanded on the basis of general principles from the exact expectations of hypothesis. Types of research There are 2 types of data collection method in a market research and that is Qualitative research method and quantitative research method. When the two methods of research unite, the effect of research can be more useful. Qualitative research Qualitative research is used to help us understand how people feel and why they feel as they do. It is concerned with collecting in-depth information asking questions such as why do you say that? Samples tend to be smaller compared with quantitaive projects that include much larger samples. Depth interviews or group discussions are two common methods used for collecting qualitative information. http://www.marketresearchworld.net Qualitative is a kind of scientific research and this investigates the areas which give answers to the question, collect evidences, produce findings etc. it takes researcher to the deeper truth of the topic. It gives a proper understanding of a given research topic from the perspective point of view of the locality which is involved. Qualitative research is an effective method to gain information about the opinion, value and behaviour of the population. Qualitative research provides appropriate answers to the question given by the researcher and also gives so me valuable evidence which may not get from other methods. Quantitative research Quantitative research is a research method that relies less on interviews, observations, small numbers of questionnaires, focus groups, subjective reports and case studies but is much more focused on the collection and analysis of numerical data and statistics.(paranormality.com, 2009) This is a research method which will measure the peoples reaction in a particular way. That means the way they think, feel, act and it provides the information in a statistical and numerical way. The common methods used in quantitative researches are experiments, documentary, survey etc which will give a statistical and numerical data for a final judgement. Qualitative research will gain some information to form theories and those theories can be tested with quantitative research. In this research the author has used both qualitative and quantitative research methods. There are certain reasons why the researcher has used both qualitative and quantitative methods in this research paper. That is given below. The researcher will be conducting interviews with an online retailer of organic products to collect information which will make the topic clearer to the reader. This will be both qualitative and quantitative data collection method. There are questionnaires to customers which are used to collect some data from the customers point of view. This is quantitative in character but when the researcher gives explanation to it, turns to be qualitative and quantitative ending. Research strategy This is an area where the researcher is going to discuss about the research strategy that is used for conducting the research. The information about research strategy in the website www.lib.unca.edu shows that research strategy will give right directions to the work and will make researcher to do the research systematically instead of arbitrarily. It reduces the frustration of the author, saves time and also improves the quality of the research. Here the researcher has taken retail clothing industry and in that, organic clothing market as a focusing area to find out the challenges and business issues which they are facing. The research is not made on a particular organization or a company but the researcher has approached an organic retailer to collect some information and data for an in-depth study of the topic. With all these information, the researcher tried to analyse the competitive states of the clothing industry, the difference between the throwaway clothes and the organic clothes and its benefits, the environmental effects, easy penetration, product developments and innovation, future of organic clothes market, pricing strategies etc. Data collection methods Here the researcher would give a detailed description about the data collection methods which is used in this research. There are two types of data collection methods. They are primary data collection method and secondary data collection method. Primary data collection methods In primary data collection method, data is collected by the author by using certain methods like interviews, surveys, questionnaires, focus group interviews, case studies etc. the very important thing to be noticed in this is, the data which is collected by the author for the purpose research should not be taken from any books or from others works. It should be unique until it publishes. The primary data may be qualitative in its behaviour or can be quantitative. Here the researcher has collected primary data by taking interviews and questionnaires. Introduction What is organics? The organic world is detailed and compound with governments, businesses, organisations and other individuals from many part of the world who attempts to generate an agreement on what has to be organic. For eg. Organic food production, the farming and agriculture is done by using the system that stay away from any kind of artificial interference. These method of organics doesnt harm the environment as well as wildlife by avoiding the use of pesticides and fertilisers and if necessary antibiotics can be used. The whole idea is to work in accord with the nature using the techniques and tools which nature offer instead of dominating and destroying the nature with man-made fertilisers and pesticides. Clothing with scruples-organic clothing. Organic clothing is becoming a trend in high street. The variety of organic clothing is massive and it starts from organic sportswear to night wears. Most of the people go for shopping and buy things which magnetize their eyes without a second thought of who made that and what it is made up of or where are they coming from. But nowadays there are consumers who are conscious about their healthy life style as well as environment. And that is the reason behind the rise of organic cotton and fair trade clothing. People are always fashion conscious and each season leap from one trend to another trend because the retailers in high streets are imitating the newest catwalk looks. But now the high street retailers are into another trend that is organic materials. Though they are trying to make the organic trend popular there are lot of challenges facing by organic world of clothing. This research goes through that challenges and difficulties facing by organic clothing industry and appears with some findings which provides an answer for organic materials are just a pricey opulence for well-off or will it mature into a high street reality? if the retailers can provide the customers with eco friendly and ethically sound apparels and get them into fashion stakes, then organic clothes can become an everyday realism. Production of organic clothes is done by using sustainable resources like hemp, silk, organic cotton, bamboo fabric and linen. The harvesting and the production process should not affect the environment and the surrounding or human being. Organic clothing does not include only food, sandals or t-shirts. It includes a wide range of clothing which we can see in other fabrics. There are reusable nappies for babies. There is a good market for baby products by organic industry. Naturally produced materials are very important for babys health and skin. The fabrics which are chemically treated can irritate the baby skin because they are delicate. For example cotton fabrics, everyone think it is pure, safe and comfortable for people in any climate but it is shocking when we look into the production methods of this fabrics. So by purchasing organic materials we support a secure and eco friendly working practices, protecting the environment from toxic waste, saving the life of living beings an d as well as getting a healthier life style for ourselves. The retailers are investing lot of money for producing ethically sound fashion. Marks Spencer and its suppliers have started developing eco factories to make a way for different process of sustainable manufacturing. They have realised that the customers want clothes which are not only look good or feel good but also should not leave harmful effects in the environment. Literature review Ethical fashion According to ethicalforum.com Ethical fashion represents an approach to the design, sourcing and manufacture of clothing which maximizes benefits to people and communities while minimizing impact on the environment. The meaning of ethical goes beyond doing no harm, representing an approach which strives to take an active role in poverty reduction, sustainable livelihood creation, minimizing and counteracting environmental concerns. It covers a range of issues such as working conditions, exploitation, fair trade, sustainable production, the environment, and animal welfare. (ethicalfashionforum.com, 2009) Ethical fashion is defined as an approach to the manufacture, source of clothing and also designs range which has to be aware of society and environment and also sustainable. Ethical fashion and its products should do the promotion of eco friendly materials and the process of production should not harm the environment. It also has to provide fair wage and fair working atmosphere for the employees in the industry. There are two areas to focus when we talk about ethical fashion, environment and the people or giving preference to organic standard and fair-trade standard. Fair-trade standards are about the employees who make the clothes and who fabricate the raw materials. Worldwide there are more than 30million cotton farmers. Much of the materials are coming from developing countries. This fair-trade ensures that the workers are given a fair pay and also exploit child labour. It also ensures the working condition and the atmosphere. Basically ethical fashion respects the nature and the earth. Cotton cultivation will pollute the atmosphere. Cotton cultivation needs eight times more chemicals than what we use on a normal food crop. This pollutes air, soil and river. It also affects the people who are working in this field. A large percentage of death is happening every year due to pesticides in the cotton field. Many pesticides are used unnecessarily. We can protect the cotton by using soap, garlic, chilli etc. Rest chemicals are used at the time of processing and dyeing the fabric. One company approximation is almost 8000 types of chemicals are used to produce a t-shirt. Ethical fashion is clothing which is made with fair-trade organic cotton where in sweatshop free conditions. This is a growth market and it is slowly finding its way to high streets. Ethical fashion mention the way fashion industry currently works and the problems such as labour exploitation, environmental destruction, cruelty towards animal etc. It is very important for the people to know the need of ethical fashion in todays world. The organic industry has to find a permanent market place in retail industry and fancy people with its quality, benefits, designs, price etc. So ethical fashion has to be encouraged by the government, retailers, suppliers and the consumers, who are the stake holders and this can give a better living condition, health and a good lifestyle. This is a great challenge for the designers to promote ethical fashion by getting the newest trends to the organic fabrics like organic cotton, hemp, bamboo fabrics etc. The way a chair breaks up space or a building cuts into the sky with so many different views is how I feel a garment relates to the body, says Brooklyn designer Nina Valenti, who launched the sustainable line nature vs future in 2002. I design pieces that have a strong line, form and texture. (organicconsumers.org, 2009) The designers are trying to widen the range of designing in organic clothes. For example designs of Nina Valenti, her clothes has gathers, pleats, stiffness, slits etc and she uses the fabrics like organic cotton, hemp, wool and also the fabric made from recycled soda bottle. If the consumers understand the difference between organic and cheap clothes and if they are getting the vast variety of products based on their demand, the eco fashion will be a turning point to the todays fast fashion culture and organic clothing industry will turn to be everyones choice. Branding Famous marketing author Kotler saysA name, term, symbol or design (or combination of them) which is intended to signify the goods or services of one seller or groups of sellers and to differentiate them from those of the competitors. (Groucutt, 2005) Here it gives a proper understanding that branding is not about achieving the target market and be the market leader but it is about receiving the outlook to see the brand as that is the only thing which gives solution to the consumers problems. Branding creates many challenges to the marketers. To get success in branding the brand should have clear prospects about the needs and wants of the consumers. It is important to spend some time for defining, understanding, researching and then building a brand. A brand is a kind of promise which is given to the consumers and it is also a foundation in the marketing communication. Before branding was just identification for the customers to differentiate one product from another. Gradually people became brand conscious and they started rating the products with the brand name. Then marketers started creating effective brands. Now every sector has got brands and people choose the products with the brand names. In the case of organic clothes the re are lot of brands like Eden clothing, Edun, rain tee etc and there are designers as well to encourage eco fashion. But still ethical fashion is not able to compete with the larger brands. The organic brands are targeting niche group of green consumers instead of mainstream brands consumers. There are some ethical fashion brands that are successful in the way they are communicating with the target consumers. Patagonia is one of them who became an international brand. But now the retailers have worked out another way to penetrate organic clothing in to the market. They are promoting eco friendly clothes as a different section of the existing brands. For example Nike, Levis, MS etc, these brands are taking a significant pace to progress the organic industry to the mainstream. These global brands are producing profit of multimillion pounds every year by using sweatshop labour in developing countries. After decades, the brands like Nike, Gap etc have admitted that the employees have b een abused and exploited by force labour in the factories. So they promised that they will improve the working condition for a lot of people who are not paid well to produce their highly demanded goods. There are lot of factors which affect the purchasing habit of the consumers. Though they are concerned about the environment and social problems, there are lot more reasons for the consumers to select a particular brand or the product. As the high streets are welcoming ethical fashions or organic clothing, there are some changes in consumers buying behavior. They are being responsible socially and culturally. The marketers are aware of this situation and even they are making changes to the existing brand to make sure that they are ethical in the way they process. Ethical marketing and advertising Ethical marketing frames messages in a way that the consumer identifies with. It encourages companies to integrate cultural, social, economic and environmental values into their culture, strategy and actions, and reinforces the positive values of the brand, creating a strong citizen brand. This is all done on a voluntary basis, and is generally an offering above and beyond statutory requirements. Through the effective use of ethical marketing and corporate social responsibility, companies are able to positively contribute to society and manage the environmental impact of their organisation, whilst maintaining and even growing the contribution to their bottom line. It can have direct benefits on businesses and can help secure long-term competitiveness. (grassrootsideas.co.uk, 2009) Ethical marketing is defined as applying marketing ethics into the process of marketing. Ethical marketing comes in a socially, culturally responsible and sensitive business area. It is an examination from the moral point of a marketing issue which needs a moral judgment. The survival of human race for long period and the successful future basically depends on accepting these concepts or refuse them. Ethical marketing should also have an observation whether the representation or marketing of a product or service has reached in a framework where social and cultural values meet. It is a business which makes its own way of marketing ethics and uses this code in every portion of business process which gives ability to offer valuable benefits to the customers. The consumers have to realise this competitive advantage. The ethical issues like child labour, the employers working condition, the environmental problems etc made the world think that they are more responsible socially and cultura lly. This pressured the companies and made them market their services and products which is socially moral and responsible. The best example for ethical marketing is the increasing demand of fair-trade. The whole idea of this fair-trade is, consumers pay a certain amount for the goods to a group of producers and the producers offer fair wages to employers and also preserve the environment. This sets up a trade which is ethically sound. The main aim of ethical marketing is to achieve customer loyalty by supporting positive values of a brand to make it a strong citizen brand. Though it is a new method of process which forms new challenges for the marketers, this will pressurize in developing products which gives long term benefits without any reduction of quality of the products. Ethical marketing comes in the picture when the marketers and the organisation realise that more improvements has to be done for making a better human life possibilities. Some companies like Coop Group have decline to invest money in business of fur, tobacco etc. In the case of organic clothing a strong awareness has to be done to improve the sales and the demand. The retailers of organic clothes have to be more concentrated in the way they market they products. In highly developed markets where consumers are often cynical about brands, word of mouth is increasingly the main source of recommendation. And the brands most likely to be recommended are from companies that are ethical in the way they behave. With the explosion of blogs and online social networking, word of mouth has become one of the most potent brand management tools available. There is no longer anywhere to hide-your brand will be found out and rejected unless you commit to ethical business and marketing practices. (The Marketing Society Forum, 2009) As we mentioned above developed markets will have consumers who are more conscious about the brands. Word of mouth has become an effective marketing tool in todays world. This has become powerful with the help of online social networking, creating blogs etc. The brands need recommendation from the companies to be shown that they are ethical in all the ways. Each brand has got its own production ways and marketing. They have to make sure that they are processing their business in a social responsible way. It should be acceptable culturally and socially. For example Gap, the brand which had highest turnover, they got a black mark when the brand name was related to child labour practices in the manufacturing state. This has affected their sales and the retailer Zara had hit the highest turnover label in the following year. Also Gap had to remove those items from the sale which they used child labour. All western clothing chain makes their production process in Asia. They take the advant age of cheap labour providing by Asian countries like India, Bangladesh, Vietnam, China, Indonesia etc. So the way they process should be ethical in all the ways because there are consumers who encourage ethically sound business and its marketing. In this instance each brands can encourage the organic clothing industry by providing organic clothes with their brand name. In UK like places people are very much conscious about the newest fashion as well the brand which they wear. So if every brands make their clothes eco friendly, that means they are being fair towards the human and the society as well. Consumers are acquiring better quality products which dont harm their skin and the environment. Through effective advertisement organic retailers can make everyone aware of the importance of organic clothes in todays era. The government and the marketers have launched campaigns to give awareness about eco fashion and also to undertake environmental impact of fast fashion culture. Organi c consumers association launched global campaign to raise the awareness of negative health and environmental effects of cheaper clothes and its production process. Then we can make ethical fashion an everyday reality. Market leadership Market leadership is usually understood in terms of the position of a given company within an industry or market, based on three factors. When determining whether a corporation can properly be referred to as a market leader, the profitability of the company will play a major role. Along with how profitable the company happens to be, the market share volume and value will also be considered. (wisegeek.com, 2009) In the above sentence it is explained that an industry, market or an organizations position in the market is depends on three points. That is profitability, market share, market volume. But now the market is more competitive and the competitors are also high in number. So there are some more points which have to be added to get a market leadership like innovations and developments, advertising, branding, quality, price etc. Fashion is a very copycat industry, says Scott Hahn, who launched Loomstate, an American organic cotton denim line, to the likes of Harrods and Selfridges last year. There are a few pioneers and other brands follow. For some its because they think organic cotton is trendy now that its escaped its tree-hugger image. But more I think are now doing so for the right reasons. (organicconsumers.org, 2009) In the case of organic industry, the organic clothes have penetrated to the market. To increase their market volume, share and profitability and be a market leader they need to do innovations, product development, pricing and advertising. Advertising and promoting the product is a very important and effective marketing tool to get the consumers attention. There are some consumers who are concerned about the environment as well as they has realized the benefits of using organic clothing. It is not only an understanding about the benefits of organic clothing but they also have to know the harmful effects of cheaper clothes to the environment and to the health of human beings. The BBC has released news about the environmental problems and UK landfill due to the growing sales of cheaper throwaway clothes. According to the survey done by the Department of Environment, Food and Rural Affairs (DEFRA) says the clothing and textiles sector in the UK produces around 3.1m tonnes of carbon dioxi de, 2m tonnes of waste and 70m tonnes of waste water per year. Gases such as CO2, emitted by fossil fuel burning, and methane, released from landfill sites, are widely believed to be contributing to global warming. (bbc.co.uk, 2009) UK ministers told that the consumers should make sure that the production, selling and disposal of clothes are not harming the environment as well as not exploiting the workers by the use of poor labour practices. The fashion has to be more sustainable throughout the whole process which includes design, production, selling and disposing. The whole idea is to get the attention of consumers to make them understand the negative impact of cheap throwaway clothes which is highly in demand in the high streets of UK but this is making a way to increase the landfill in UK. The campaigns launched by the government and clothing associations were useful to make consumers aware about why to use organic clothes. Through these campaigns the retailers of organic clothing and the government is aiming to build a highly demand market for eco-fashion. To enter in a vast market like fashion or clothing industry, need to plan highly competitive business strategies. Marketing and advertising alone will no t make the organic clothes sustain in the market and capturing the market to be a market leader. From the perspective view of new entrance like organic clothes, entering a drenched market with limited designs wouldnt make a difference in the market and wont get an entrance easily. The entrance of Body Shop to the market is the best example here. Anita Roddick has entered in the cosmetic market where lots of high end brands are competing each other. But her innovative idea of handmade and natural cosmetic products attracted the customers and gave body shop a permanent position in the market. According to a study done by OCA (Organic Consumers Association) sales of organic cotton is doubling every year. Sales of organic cotton are set to triple to $2.6 billion at the end of 2008 from its current $900 million level as retailers and brands make significant new commitments to sustainable textile and apparel production. (organicconsumers.org, 2009) There is lot of brands like Nike, Timberland, MarksSpencer, Wal-mart etc have already opened organic lines they were joined by Reebok, CA etc as new comers. The market of organic cotton is widening every year and it also attracts the global investors. In this situation the only issue which is worrying is the availability of fiber to satisfy the increasing demand for cotton and other organic fabrics. It is a known factor from these reports that organic industry is going to be a good competitor in the fashion and retail world in the coming years. Consumer behaviour Blackwell et al said, Consumer behaviour is defined as activities people undertake when btaining, consuming and disposing of products and services.(Blackwell et al, 2001). Consumer behaviour is a study of buying behaviour of the customers in the market that means what consumers are buying, why they are buying. Better understanding of the consumer behaviour will help organisations to improve the products and services and also their business, marketing strategies. This will influence consumers to buy that particular product. In the case of organic clothing, they attract the consumers by quality and the elegant designs of the products. The consumers are aware that organic products are good for health and skin. So they started getting attracted to the food products firstly and then to baby products. Much of the consumers are worried about the delicate skin of the babies, so they go organic especially nappies which can be recycled. Here comes the importance of the study of consumer behaviour. One official definition of consumer behavior is The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. (consumerpsychologist.com, 2009) Understanding consumer behaviour will help to develop the marketing strategies like pricing, segmentation, targeting, product designing, positioni

Progression of the Kouroi Essay -- Kouroi Greek Sculpture Essays

Progression of the Kouroi What is a kouros? In Greek, kouros means a young man. In art, a kouros is a statue of a young nude male who stands with his hands at his sides and one leg, usually his left, advanced. Throughout the Archaic period, which dates from 610 B.C. to 480 B.C., the basic pose of kouroi (plural for kouros) remained the same, though the anatomy of the figures gradually became more naturalistic or true to life. The ideology that the Greek sculptors wanted to achieve greater naturalism is proven through the progression of the kouroi during the period. At a glance, three main features deem the Getty Kouros under the general classification of a kouros: hands, hair, and feet. The hands are clenched into fists. They remain at the sides of the body. The hair is arranged in a grid-like pattern. Thus, each strand is perfectly vertical, while remaining horizontally equivalent. And the feet show the kouros standing with his left leg forward. There will be a discussion about the placement of the feet later. Before we get too much into the physical characterization of the kouros, let's first look at history of the Getty Kouros. In the spring of 1983, the "Getty Kouros" was offered to The J. Paul Getty Museum situated in Malibu, California. Inquiries were made to the Greek and Italian governments in order to determine if the statue was legally removed from the country of origin. On September 18, 1983, the Kouros arrived at the Museum in seven pieces along with documents claiming it had been in a private Swiss collection since the 1930s. For a period of twelve years after the arrival, art historians, conservators, and archeologists study the Kouros. Most of them believe that it is authentic for scientific t... ...the work. (246) Therefore, as long as the replica has the same qualities and presents the same effect to any viewer, then authenticity does not really matter. The Getty Kouros, whether replicated or authenticated, helps to portray the kouros in the Archaic period in Greek art. And to me, the spirit of the art and the actual comprehension of the kouros is what is important. Works Cited "The Disappointed Art Lover." writ. Francis Sparshott. The Forger's Art. gen. ed. Denis Dutton. Berkeley: University of California Press, 1983. Panels in the exhibition "The Getty Kouros." Located in The J. Paul Getty Museum in Malibu, California. Stokstad, Marilyn. Volume One Art History. New York: Prentice Hall, Inc., 1995. "What is Wrong with a Forgery?" writ. Alfred Lessing. The Forger's Art. gen. ed. Denis Dutton. Berkeley: University of California Press, 1983.

Human Trafficking in America Essay

According to the report submitted to the U. S. Department of State in 2004, every year there is an estimated account of 600,000 to 800,000 people being trafficked for force labor and sex worldwide. In the United States alone, there are around 14, 000 to 17,000 men, women and children of different nationalities being trafficked each year passing discreetly international borders just to come inside the territories of the United States. Of these numbers, 70 percent are female while 50 percent are children or minors and most of them end up working forcibly in the illegal sex industry. The report also said that most of these trafficked foreign nationals mostly come from Asia. In America, however, an estimated 200,000 missing American children (minors usually women) from the past years are also getting the risk of having trafficked also in the sex industry (Shurter). While the United States has an open policy in accepting foreign nationals to its territories, the succeeding events of terrorism in the American soil during the past years has reorganized its system of policies and became more aware in allowing foreign nationals to stay in America. But then America remained to be the main transit and destination country for trafficking people if compared to other countries in the world. To adhere to the strong commitment of fighting human trafficking in the US and other countries, the US government has enacted The Trafficking Victims Protection Act of 2000 or the TVPA to redefine pre-existing criminal penalties and provide better protection for the victims of human trafficking. This act establishes Cabinet-level federal interagency task force to use their federal program in providing services to the trafficked victims. Initially the monitoring program done by the US in the early 1990s was primarily focused on trafficking women for the sex industry. But ever since the U. S. Department of State has included in their report in 1994 that not only women are being trafficked, the department began monitoring all persons with questionable citizenship status in the US beginning in that same year. To greatly reduce human trafficking, the U. S. has begun initiating anti-trafficking programs to aid countries fight this illegal trade. The office of the TVPA was assigned to monitor and allowed by the US State Department to combat human trafficking in the international level while millions of dollars were poured out as grants to organizations around the world to implement programs combating human trafficking. The U. S. has also helped these countries in enacting their laws for anti-trafficking legislation and provided training to law enforcers, prosecutors, border guards and judicial officers in determining, investigating and prosecution of traffickers and providing protection for the victims. Two years after the resolution of TVPA, The Trafficking Victims Protection Reauthorization Act of 2000 was reformulated to 2003 to provide resources and initiatives in helping the 18,000 to 20,000 victims of human trafficking saved in the US. Then in 2006, the Trafficking Victims Protection Reauthorization Act of 2005 was signed into a stronger law (Justice). To show that there is clearly the cause for alarm with human trafficking which brought about white slavery in the United States, CBS News correspondent Tracy Smith explores and exposes the world of human trafficking in America by making her own series of research in America’s suburbs and reported her findings for The Early Show in series. Tracy interviewed a number of people who were victims of illegal sex trade and one of these is Shauna. Shauna is a 17 year old girl from Florida who was looking for friends in school because she was the new girl in the campus. Finally she was befriended by another student and invited her for a sleepover in her house. But a man who posed as the friend’s father drugged her drink and woke up to a nightmare. She found herself tied still dizzy with the drug. Not long after, she was brought to a place where she was sold. She was raped and beaten if she refused to have sex. Her parents searched for her and finally she was found by investigator Brad Dennis in a club. According to Dennis, Shauna was a victim of human trafficking which becomes the growing problem in the suburbs of Florida. Tracy Smith has discovered that the syndicates who are behind the kidnapping and human trafficking know the profile of the most potential targets that can be used for their sex trade. In this manner they connive with other people to do their deeds. Dennis said usually girls who are victims of human trafficking are moved around a circuit by their captors hitting major hotels and convention centers looking for potential and moneyed clients. Wan Kim of the U. S. Justice Department said that this kind of business has now developed into a very prolific business and usually undetected. The problem for the authorities is that the people behind this crime have wide connections and they have become even wiser with the trade. They can keep women for years without people knowing they live there as sex slaves. In the case of Shauna, her case has never been pursued because until today her captors remained at large (Smith). Human trafficking has developed into a lucrative business formed by different individuals grouped together to run a ring of syndicate. However, this is not always the case. In 2008, Maribel Rodriguez Vasquez, a 28-year old Guatemalan woman was arrested in Los Angeles for her involvement in her family’s human trafficking business. She was the sixth member of her family who was nabbed by immigration authorities as she was charged with 50 counts of human trafficking cases specifically luring Guatemalan minors to the United States with a promise of well-paid jobs but all ends up being prostitutes. Vasquez who was known as the â€Å"L. A. Madam† by her clients was posted on television as one of â€Å"America’s Most Wanted†. But Vasquez’ case was only one of the few cases of human trafficking that was highlighted by the media which makes people believe cases of immigrant sex trafficking are not literally important to be known by the masses. Lisette Arsuaga, director of Development for the Coalition to Abolish Slavery and Trafficking in Los Angeles said we have a clear reality that human trafficking operates in every American city and even to towns but it is craftily hidden it is hard to uncover (Johnson and Rodriguez). The state of San Francisco is known for its liberalism toward sex and it has continuing history of arresting prostitutes around the city. Unfortunately it has also become one of the top American cities to be the favorite sanctuary of international sex traffickers and so large numbers of illegal immigrants pour out to the city each year. This is because sex trafficking is now an $8 billion international business and sadly traffickers consider San Francisco to be the best place to operate their largest commercial trades. San Francisco Mayor Gavin Newsom who is not ignorant about this trade said although the city despised such reputation, being underground with unending source of clients makes the state helpless. Mayor Newsom said girls are forced to come to America because their families are being threatened and so the cases of human trafficking seem to be endless. While the U. S. Department of Justice states that thousands of illegal immigrants are being brought to the United States each year, there are still no quantifying data which assure that many of them fall as sex or force labor victims. The CIA is now involved to stop this trade and it has used its significant methods to come up with reliable sources of illegal immigrants. They now rely on law enforcement data, government data, international reports and academic research just to come up with backed-up information and track the sources of this trade. The CIA also confirmed that trafficked women for the sex industry generally come from Southeast Asia, the former Soviet Union and also South America. As usual, they are lured to work in the United States for more meaningful opportunities but once they are in, they are held captives and sold to brothels, strip clubs and outcall services. Even high-society call girls who come to the United States admit to the Federal investigators that being in captivity and held as sex slaves can be the most degrading and unimaginably unacceptable. In other parts of the world, human trafficking has also become an insatiable growing business which has overtaken drugs and arms trafficking. According to Barry Tang who is an Immigration and Customs Enforcement attache with the U. S. Department of Homeland Security in Korea, human traffickers in Korea are now highly organized with full logistical network between Korea and the United States. They have recruiters, intermediaries, brokers and even designated taxi drivers and influential pimps. On other countries, women are the usual traffickers and they acquire women from clubs, bars, colleges, restaurants and even pool halls. Their international contacts target mostly developed countries such as the United States, Japan and Australia because this is where the money is. When everything is settled in these countries, they even set up their own shops in the main cities particularly in California, New York, Las Vegas and Texas (May). As a conclusion, we may never stop human trafficking for the moment because it has already rooted itself in our societies. Not even America who advocates for human rights and preservation of human dignity find it hard to control such a phenomenal dilemma. But though this has become an uncontrollable ailment because it made its evil influence to the different form of culture and societies, we might still reduce its havoc in degrading human dignity by involving ourselves and be guardians for the sake of our children and our society. The governments are trying hard to pursue what is necessary but they cannot do it alone. We might not be the victims here but our children maybe their next target. Works Cited: Johnson, Alex, and Cesar Rodriguez. â€Å"Human Trafficking in America. † The World Race (2008). April 14, 2009 . Justice, U. S. Department of. â€Å"Report on Activities to Combat Human Trafficking: Fiscal Years 2001 – 2005. † (2006). April 15, 2009 . May, Meredith. â€Å"Sex Trafficking: San Francisco Is a Major Center for International Crime Networks That Smuggle and Enslave. † San Francisco Chronicle2006. Shurter, David. â€Å"The Problem with Human Trafficking in America. † Now Public: Crowd Powered Media (2009). April 15, 2009 . Smith, Tracy. â€Å"Slavery in the Suburbs†. United States, 2007. CBS Evening News. (September 12, 2007): CBS Interactive, Inc.

Five Tips for Creating a Phenomenal Newsletter

Five Tips for Creating a Phenomenal Newsletter to read and share but also urges them to act in a manner that generates sales. This goes beyond the basic, and frankly overused, taglines such as â€Å"I have a gift for you,† or â€Å"Buy my book for a free gift.† This type of marketing push is vague and lacks the creativity you possess as a writer, so here are five stress-free ways to give your newsletter that coveted edge. 1 Use the subject line to offer a specific value. Since newsletters 2 Lead with your most important information. Pre-sales, book signings, product launches- put whatever is most important to you at the top. Think like a newspaper writer. Lead with the headline. Everything above the fold of the newspaper (or in this case the vertical scroll of your device’s screen) equals the information the audience is most likely to see and digest. 3 Design graphics that tell the tale at a glance. People are busy and don’t always have time to read thoroughly. Use graphics to convey your message quickly. Ensure the content is shareable and eye-catching. Consider creating infographics that outline the flow of your series or the love quadrangles in your book. Reuse them on your website and social media to reinforce your brand. 4 Give the audience a call to action. open the email, give them something to do. This is where you can say, â€Å"buy my book† or â€Å"go to my website.† Or maybe, the call to action isn’t about your product. Maybe you just want to do something fun with your audience like have them join you for a Facebook live or encourage them to live tweet the latest episode of The Bachelor. Give every newsletter a call to action to keep your audience engaged and to build their trust in your brand. 5 Integrate your e-newsletter with your social media. can arrive at your Instagram with a single click. Take advantage of this if you’re not already doing so. Then each time you get a new follower on social media, send them a link to your website with a thank you note and an opportunity to get something free if they share your content with others. something of value in exchange for their email . . . and their loyalty. Experiment with what works, but always strive to find new ways to make your newsletter more effective.